Organized Retail Industry in India
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Case Details:
Case Code : MKTG114
Case Length : 24 Pages
Period : 1995 - 2005
Pub Date : 2006
Teaching Note :Not Available
Organization : Pantaloon Retail, Titan Industries, Foodworld, Trent, Shopper's Stop
Retail
Countries : India
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Introduction Contd...
Leading global retailers such as Wal-Mart, Tesco and others are keen to enter the Indian retailing industry. The Chicago-based Sara Lee Corporation is planning to enter the Indian apparel market. Dior, the well known watch brand from the Louis Vuitton Moet Hennessy (LVMH) group, is planning to include India among its top 12 world markets.
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The Rosy Blue Group, the world's largest diamond manufacturer, is planning to invest Rs 900 million in setting up 40 exclusive Orra diamond jewelry showrooms in India over the next three years. Since foreign direct investment (FDI) in the retailing sector was not permitted as of mid 2005, most global players were opting for the franchisee route.
According to the Global Retail Development Index4 of 2005 conducted by AT Kearney, India was ranked #1 among 30 'most attractive' retailing destinations across the globe. Kamal Nath, Union Minister for Commerce and Industry in India, expressed optimism with regard to the retail sector in India.
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In a seminar conducted by the Federation of Indian Chambers of Commerce and Industry (FICCI)5 in February 2005, he said, "The importance of the retail sector in the national economy is not in dispute. All economists have agreed that giving the retail sector a thrust will not only result in boosting the economy, but also that the retail sector has the potential to be leveraged in order to rejuvenate specific targeted sectors, including the rural economy."6
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Organized Retailing in India
According to Euro Monitor International, a leading provider of global consumer market intelligence, sales from large format stores (supermarkets and hypermarkets) is expected to increase by 30% in 2005. In the year 2002, food-related items accounted for nearly 71% of retail sales in India. However, it was interesting to note that there had been a decline in the purchase of food-related items. These had earlier registered a 73% sale in 1999.
In recent years, there has been higher spending on non-food items. The main factors for this change are: |
• Rising incomes and a consequent increase in disposable incomes (Refer Exhibit VI for household income across India).
• Better infrastructure.
• Rise in consumer awareness.
• Consumer keenness to buy branded products.
• Consumer desire to purchase quality products and services...
Excerpts >>
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